Played leadership role in generating 20%+ year-over-year revenue growth (to $105M globally) and doubling US procedure market share from 20% to 45% through new product launches and strategic promotional program implementation. Acquired by Smith+Nephew.
Results: Medical Device Strategic Marketing
Exceeded EU soft-launch revenue targets by 35% via development and execution of KOL initiatives and implementation of select distribution agreements; generated $1M annual revenue run rate within three months of initial US product launch on <$100K budget via patient and referring physician PR, SEM/PPC, email, and social media campaigns.
Exceeded soft-launch targets for product placement and revenue by 25%, enabled 3X YoY revenue growth; directed new product line extension development and launch, resulting in 30% incremental sales growth over baseline; attained 85% value analysis committee (VAC) approval rate; grew IDN/GPO revenue to 60% of base over three years through new contract placements. Acquired by Merit Medical Systems.
Drove development of entirely new refractive surgery (LASIK) market, captured 75% market share, and generated 25-fold increase in revenue (from $10M to $275M) in four years by launching new products, marketing campaigns, and education programs. Acquired by Advanced Medical Optics, now part of Johnson and Johnson Vision.